Data Privacy & Protection

Your Privacy Matters at SpecXSmar

From Ultimate Eyewear Ltd. 

At Ultimate Eyewear Ltd., your privacy is our priority. Whether you interact with us online through SpecXSmart or visit one of our physical stores, you entrust us with your personal information. We are committed to protecting your data with the highest standards of security and transparency. 

What Data We Collect and Why

When you create an account or make a purchase—online or in-store—we may collect personal information including your: 

  • Name, contact details, and address
  • Prescription information
  • Purchase history
  • Payment details (only at point of sale in-store)

We use this data to:

  • Manage and track your orders and prescriptions
  • Facilitate timely delivery and collections
  • Improve your shopping and customer support experience
  • Send you order updates, appointment reminders, and promotions (only if you’ve opted in)
  • Maintain security and prevent fraud

Payment Information

To protect your financial security: 

-We do not collect or store any payment card details online.

-All payments are securely processed through:

  • In-store terminals supporting Visa, Mastercard, Linx, and debit/credit cards
  • Bank transfers (upon request)
  • Cash payments at our stores

This approach minimizes your exposure to online fraud and keeps your financial data safe.

How We Protect Your Data

Our platform is built on WordPress, and we employ industry best practices to safeguard your information: 

  • Encrypted SSL connections on all pages to secure data transmission
  • Secure user authentication with encrypted passwords
  • Regular security patches and updates for WordPress and plugins
  • Access logs monitoring unusual or unauthorized activity

For email marketing and customer communications, we use Mailchimp, a provider compliant with international privacy standards including GDPR and CAN-SPAM. You’ll only receive marketing emails if you opt in, and you can unsubscribe anytime. 

Your Account: Access and Control

Through your secure SpecXSmart account, you can view and manage: 

  • Past purchases and invoices
  • Prescription history
  • Delivery and billing addresses

We recommend using strong, unique passwords and keeping your login details confidential to protect your information. 

Third-Party Services

We work with trusted service providers such as Mailchimp and WordPress to deliver a secure and effective experience. These partners may process your data strictly under our instructions and are contractually obligated to protect your privacy. 

Your Rights & Data Retention

You have the right to:

  • Access the personal data we hold about you
  • Request corrections or updates to your data
  • Request deletion of your data, subject to legal and business requirements
  • Opt-out of marketing communications at any time

We retain your personal data only as long as necessary to provide services and meet legal obligations. 

Our Commitment to You

We value the trust you place in us. That’s why we: 

  • Never sell or share your personal data with third parties for their own marketing
  • Never store your payment card details on our systems
  • Collect only the information necessary to deliver the best possible service
  • Continuously review and improve our privacy and security practices